Imagine standing in a supermarket aisle, surrounded by a variety of products. Each package boasts different claims: "eco-friendly," "biodegradable," "made from 80% recycled plastics." We understand it can be overwhelming. You want to make the best choice for the planet and yourself, but how can you be sure which product truly lives up to its promises?
You're not alone. Many consumers face this confusion every day. With so many labels and claims, it’s hard to understand which materials are genuinely sustainable and which are just greenwashing. The frustration can grow as you try to decode terms like "bioplastic" and "recyclable." What do they really mean, and are they as eco-friendly as they sound?
Introducing traceless®
Meet traceless® - a material designed to simplify your choices and ensure you always pick the most sustainable option. It looks like plastic, feels like plastic, and works like plastic, but it's traceless: not leaving a single trace wherever it ends up. Since our material resembles plastic in so many ways, let's take a closer look at how it is different from any other material out there.
Why traceless® is Different:
Natural: traceless® materials are based on plant leftovers from the grain processing industry. They are completely natural & certified 100% biobased on carbon content, and because we use residues, traceless® does not contribute to deforestation.
Plastic-Free: traceless® is crafted from natural polymers already present in the raw material we use, which we do not chemically modify or synthetically polymerize. This means our material is completely plastic-free, as proven by our Flustix Plastic-Free certification.
Home-Compostable: Our material closes the biological cycle. Unlike bioplastics, which are industrially compostable, our material is compostable under natural composting conditions, for example, in your garden or home-compost. It disappears completely in 2-9 weeks, leaving no trace, as proven by the DIN CERTO home-compostability certification.
Scientific Back-Up: Our company is founded on science, and we believe in being transparent about our claims, always backing them up with external evidence, for example by our LCA. This way, consumers can always trust our claims, avoiding confusion or greenwashing concerns.
The traceless® Logo
While traceless® products are not yet widely available on the market, we are working hard to bring them to consumers soon. Our aim is to ensure that, in the future, when you’re shopping and come across a product with the traceless® logo, you’ll know it’s a genuinely sustainable choice. Whether it's packaging, utensils, or other products, if it's traceless®, it truly leaves no trace!
Deep Dive: "Don't Call It Plastic, It's traceless" Campaign
As part of our commitment to clarity and transparency, we're excited to launch our "Don't Call It Plastic - It's traceless" campaign. This campaign aims to educate consumers on the differences between traceless® and other materials, focusing on why traceless® is the superior choice for sustainability.
To kick off the campaign, we’ve created a video that highlights the differences between the traceless® friespicker and those made from plastics and wood. Watch the video below to see it for yourself.
Comparing traceless and Conventional Friespickers
Source & Emission: Conventional plastics are derived from fossil fuels and contribute significantly to pollution and greenhouse gas emissions. traceless®, on the other hand, is made from renewable materials, reducing our carbon footprint by up to 90% during production & disposal compared to conventional plastics. Wooden friespickers are already a great choice as they are regenerative; however, since they are based on wood, there is still a risk of deforestation.
Disposal: Plastics take hundreds of years to decompose, leading to persistent environmental pollution. The traceless® friespicker is naturally compostable in a short timeframe, leaving no harmful residues.
Beyond Bioplastics
Stay tuned for the next phase of our campaign, where we will delve into the differences between traceless® and bioplastics. While bioplastics are a significant step towards sustainability, they still have some environmental drawbacks compared to traceless®.
For now, just a simple reminder:
So, don’t let the confusion of labels and claims hold you back. Truly sustainable material solutions are out there. All you need to remember for now? Don’t call it plastic, when it is traceless!
Would you like to stay up-to-date on how traceless is revolutionizing the materials industry? Follow us on social media to learn more about our innovative solutions and join the movement towards a plastic-free future.
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