We’re thrilled to announce that traceless took home Silver in the “Sustainable Natives” category at the BAM Marketing for Future Award in Berlin with our campaign, “Don’t Call It Plastic. It’s traceless!” 🎉
The BAM (Bock auf Morgen) Marketing for Future Festival focuses on driving change in marketing by promoting a positive narrative around sustainability and transformation. It encourages companies and marketing professionals to tell impactful stories that shape opinions and drive a more sustainable future. After all, marketing isn’t just about promotion; it’s a medium for creating change because the choice of what stories we tell shapes the opportunities we see!
This idea was perfectly captured in the festival’s award name, “KAT SE BULLSHIT” – a clever play on words that sounds like “Katze” (cat) in German, but in English, it carries a bold message: “Cut the Bullshit!” The inspiration for this name came from Luisa Neubauer’s powerful keynote speech at the digital marketing festival OMR 2023, where she urged everyone to cut through the nonsense and focus on what truly matters...
Cutting the Bullshit, Cutting the Greenwashing
At traceless, cutting the bullshit means staying true to what we believe in: being honest, transparent, and outspoken about our sustainability approach – one that’s grounded in science and real data.
We believe that sustainability doesn’t have to be boring, complicated, or feel out of reach. That’s why, with our campaign, “Don’t Call It Plastic. It’s traceless!”, we wanted to show that it’s possible to be both scientific and engaging at the same time. We don’t just throw around claims – we take the time to explain what makes our material truly different, so you can understand and trust what we stand for.
Leaving No Traces Behind, Except in Your Mind...
To summarize, we believe in products that leave no traces behind, promoted through communication that sticks in your mind 😉. For us, this is where it matters most: in the way we connect with you. Our goal is to make sure that the only traces we leave are in the conversations we start, the knowledge we share, and the transparency we bring to sustainability.
For us, the BAM! Marketing for Future Award is a reminder that making an impact isn’t just about the innovation itself, but also about how we shape the way we think, talk, and act around our sustainable solution. It’s about being honest, clear, and always backing up our claims with data and science, so that you know exactly what we stand for.
As we continue our journey, you can count on us to keep communicating openly, sharing our progress, and demonstrating why traceless is more than just another sustainable material choice. We’re excited to have you with us as we continue shaping a greener future – one that’s genuinely traceless!
Special Thanks and Shoutouts
A huge thank you to Kerrin Löhe, Jan Pechmann, Frank Schlieder, and Friedrich Bohn for organizing such an inspiring event, to Helge Mark Lodder for the fantastic laudation and to Christiane Haasis who has supported us on this journey! And of course, warm congratulations to all the other amazing winners!
Lastly, a special shoutout to our very own Johanna Baare, who nailed it on stage during the “Just optimizing is not enough” panel, alongside Simon Berkler and Florian Lüdeke-Freund. You showed exactly how businesses can drive change by setting the right values!
